Hypnotherapy for Alcohol Addiction in London
Hello, I’m Susannah. I’m a fully qualified clinical hypnotherapist with over 22 years of experience helping people change their relationship with alcohol.
I have been awarded the Senior Qualification of Hypnotherapy Practice (SQHP) from the General Hypnotherapy Standards Council (GHSC) and the HPD from the National Council for Hypnotherapy (NCH). Whether you want to stop completely, cut down, or simply feel more in control, I offer a supportive, non-judgmental approach tailored to your needs.
For many people, drinking starts out as something social or relaxing; a way to take the edge off after a long day. But over time, it can become something you rely on or feel uneasy without. You might not see yourself as having an addiction, but you know it’s no longer working for you.
You might find yourself drinking more than planned, or more often than you’d like. That can affect your sleep, your focus, your mood, or simply leave you feeling flat and frustrated with yourself.
That’s where hypnosis for alcohol cravings can help. Hypnotherapy works with the part of your mind that drives the behaviour, helping you feel more in control and relaxed around alcohol. Over time, making better choices starts to feel easier without the usual fight or back-and-forth.
My sessions combine coaching, NLP and clinical hypnosis to retrain the way you think about drinking, and address any underlying issues that alcohol may have been a crutch for. We can work together to boost your self confidence in social situations, change negative thoughts and improve your mental wellbeing overall.
If you’d like to learn more about hypnotherapy for alcoholism and sobriety, and how I work, get in touch.
Are you sober curious or suffering from alcoholism?
- You often drink more than you intended to
- It’s become your go-to way to relax or cope
- You wake up feeling groggy, low or full of regret
- Cutting down feels harder than it should
- Alcohol is affecting your energy, sleep or relationships

Susannah Saunders
Hello, my name is Susannah. I am a clinical hypnotherapist and life coach in London with over 20 years of experience helping people to enjoy a happier, more fulfilling life. Get in touch to find out more or book an appointment in London today.
NLP, Coaching and Hypnosis for Alcoholism and the Sober Curious
Trying to cut out alcohol doesn’t usually lead to long-term change, especially if it’s developed into a habit, or coping mechanism. That’s because alcohol is rarely just about the drink – it’s often linked to stress, emotion, routine, or the need to switch off.
If we only focus on stopping the drinking with hypnosis, the brain may still seek out another way to meet that same need. So, we will work together to tackle the root of the alcohol dependency. It’s about helping you build a healthier, more balanced way of thinking, feeling, and coping, that fits in with you and your lifestyle.
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In my sessions, I use a blend of coaching, NLP and hypnotherapy to help you shift both the behaviour and what’s driving it. NLP helps you identify and correct the thoughts, feelings and triggers that lead to drinking. Coaching offers practical support, helping you take small, achievable steps towards your goals, whether that’s cutting down or stopping altogether. And, hypnosis works with your subconscious mind to reduce alcohol cravings, strengthen your motivation, and help you take back control.
My alcohol hypnotherapy programme can help you:
- Recognise your triggers and change how you respond to them
- Break out of the automatic habit of drinking
- Manage stress and emotions without relying on alcohol
- Strengthen your confidence and sense of control
- Wake up feeling clearer, lighter, and happier in yourself
- Create a plan for realistic, sustainable change
How Hypnotherapy for Alcohol Addiction Works
Cutting back on alcohol isn’t just about having more willpower. Alcohol taps into the brain’s reward system; the part that drives habits, motivation, and emotional response. It can offer a moment of ease, a way to switch off, or a quick escape when life feels too much. That’s what makes it so hard to walk away from, even when you really want to.
Over time, the brain starts to link alcohol with comfort. It becomes a go-to response to stress, boredom, anxiety or even just certain times of day. And that can turn into a loop, where short-term relief is followed by tiredness, low mood, or regret… which then drives the urge to reach for another drink, just to feel okay again.
That’s where hypnotherapy for drinking alcohol comes in. Instead of pushing against the urge, we work with the part of the mind that’s creating it. In hypnosis, the brain is more open to suggestion, which means we can help break the cycle, rewire the associations, and make drinking feel less necessary.
It’s not about restriction, it’s about helping you feel calm, more in control, and better able to manage those moments without needing alcohol to cope.

Online Hypnotherapy Sessions for Alcoholism and Sobriety
My private London hypnotherapy practice was founded in 2003. I have been awarded the Senior Qualification of Hypnotherapy Practice (SQHP) from the General Hypnotherapy Standards Council (GHSC) and the HPD from the National Council for Hypnotherapy (NCH).
For more information on how my quit drinking hypnotherapy programme could help you change your relationship with alcohol, get in touch. We can talk about your drinking habits and come up with a plan to help you move forward.
Contact me today to book a session
FAQs
Can hypnotherapy help me stop drinking?
Yes, it can. Hypnotherapy for alcohol addiction works by helping you change the way your brain responds. If alcohol has become a habit you rely on, especially when you’re stressed, bored, or just trying to switch off, hypnosis can help break that cycle. It’s about giving your mind a new way to cope so you’re not reaching for a drink by default.
What actually happens in an alcohol addiction hypnosis treatment session?
Every session starts with a relaxed chat about how things have been and where you’d like to be instead. Then I guide you into a calm, focused state, where your mind becomes more open to suggestions. We use that time to rewire old habits and create healthier patterns. All sessions are held online, so you can get comfortable in your own space, where hypnosis works best.
Do I need to want to stop drinking completely for hypnotherapy to work?
No. Some people want to cut down, others want to stop altogether. You don’t need to be at a particular stage, just open to making a change. Whether you’re drinking every day or only at weekends but feel out of control, we’ll tailor the sessions to suit your goals.
How many sessions will I need to stop drinking?
It varies. Some people notice big changes after just one or two sessions, especially if they’re fully committed to stopping. Others might need more if alcohol has been part of their life for a long time or is linked to deeper issues like anxiety or low mood. Most people benefit from around five to eight sessions. We go at your pace.
Why is it so hard to stop drinking even when I really want to?
Alcohol creates a loop in the brain. You drink to feel better, but then feel worse later, so you reach for another drink. Hypnosis helps to break that loop by calming the stress response and giving your mind new ways to relax or cope. You start to feel more in charge and less pulled in by old habits.
Can online hypnotherapy for alcohol addiction really work?
Yes, it can. In fact, being in your own home often makes the process easier and more effective. You’re more relaxed, which helps the hypnosis settle in properly. I run a London-based alcohol addiction clinic, but all my sessions take place online. This way, you don’t need to travel or explain where you’re going.
What if I’ve tried to quit alcohol before and it didn’t last?
That’s completely normal. Many people come to hypnotherapy after trying other approaches that didn’t stick. This is different because we’re working with the part of your mind that runs habits on autopilot. You don’t have to use willpower to override your compulsions. Hypnosis works on the underlying causes and triggers so that you get the full support of your unconscious mind.
Is this approach suitable if I’m drinking to cope with stress or emotions?
Yes, very much so. A lot of people use alcohol to take the edge off. The trouble is, it doesn’t solve the problem, it just dulls it for a bit. Then the guilt, tiredness or anxiety kicks in. Hypnotherapy helps you feel calmer and more balanced from the inside, so you’re not relying on alcohol to get through the day, a social event or to unwind at night.
What My Clients Say


