Hypnotherapy for Sugar Addiction In London
Hello, I’m Susannah. I’m a fully qualified clinical hypnotherapist with over 22 years of experience supporting clients struggling from sugar addiction, helping them feel more in control around food.
Many people develop a sugar addiction because their mind and body are looking for a quick lift, whether that’s energy, comfort, distraction, or relief from stress. Sugar offers a fast burst of pleasure, but it’s often followed by a crash of low mood, tiredness, and frustration.
You might find yourself eating when you’re not hungry, using sugar to numb emotions or cope with boredom. Clients often describe feeling stuck in a cycle of trying to stop, slipping back into old habits, and then feeling guilty or disappointed.
That’s where sugar addiction hypnotherapy can help. We work with the part of your mind that drives the sugar cravings, helping you feel calmer, clearer, and more in control around food. Over time, making better choices becomes easier, without the usual inner battle.
My sugar craving hypnosis sessions combine coaching, NLP and clinical hypnosis to help you change your relationship with food, so you can enjoy sugar in moderation and feel healthier and more balanced.
If you’d like to learn more about sugar addiction hypnotherapy and how I work, get in touch.
Are you affected by sugar addiction?
- You feel out of control around sweet foods, even when you’ve promised yourself you’ll stop
- You use sugar to cope with stress, boredom, low energy or emotions
- You’ve tried to cut back, but always seem to slip back into old habits
- Sugar affects your mood, focus, and how you feel in your body
- You’re tired of the highs, crashes, and guilt that follow
- You want to feel more in charge of your choices

Susannah Saunders
Hello, my name is Susannah. I am a clinical hypnotherapist and life coach in London with over 20 years of experience helping people to enjoy a happier, more fulfilling life. Get in touch to find out more or book an appointment in London today.
How Sugar Addiction Hypnosis Works
If you’ve been struggling to cut back on sugar, it’s not because you lack willpower. It’s because your brain has learned that sugar makes you feel better, fast.
When you eat something sweet, your brain gets a hit of dopamine – the same chemical that drives pleasure and reward. It gives a momentary lift, especially when you’re feeling tired, stressed or low. And because it works so quickly, your brain starts to remember that pattern and sugar becomes the shortcut to relief.
But it doesn’t last. After the high comes the crash in mood, energy and self-esteem. And the cycle begins again – you reach for sugar to feel better, then end up feeling worse… and back you go for more.
That loop becomes automatic. It’s not a conscious choice, it’s something your brain has wired in. That’s why it can feel so frustrating when you know you want to stop.
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This is where sugar addiction hypnotherapy can help. In a relaxed, focused state, your brain becomes more open to positive change. So instead of automatically reaching for sugar, you start to respond in a calmer, more balanced way, and making healthier choices begins to feel more natural.
Similar to the process of my weight loss hypnotherapy, we’ll work with the part of the mind that’s repeating the habit and start to create space for something new.
NLP, Coaching and Stop Sugar Addiction Hypnosis
Often, people turn to quick fixes, like dieting and restriction. But, this isn’t a healthy solution, and it rarely solves the root problem. That’s because sugar isn’t just about taste – it’s often tied up with emotion, comfort, and habit.
If we only focus on removing the sugar, the brain will often look for another way to meet the same emotional need.
That’s why my approach is different, and it tends to have longer-lasting effects. It’s about helping you build a new, healthier way of thinking and feeling.
I use a combination of NLP, coaching, and hypnotherapy in my sugar addiction sessions. NLP helps you become more aware of the thoughts, feelings and triggers that lead to cravings so that we can work to change them.
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The coaching aspect gives you support and structure, so you can build practical, realistic and sustainable change. And, hypnosis works to reprogramme your subconscious mind so that healthier choices become more desirable.
My sugar addiction treatment isn’t about giving things up, it’s about gaining freedom from the mental noise, the cravings, and the regret.
My sugar addiction hypnotherapy programme can help you:
- Understand your cravings and what’s driving them
- Build healthier habits that feel realistic and sustainable
- Break the cycle of emotional eating
- Make food choices that support your body and mood
- Strengthen your self-control and sense of trust in yourself
- Reconnect with what your body needs physically and emotionally
Online Hypnotherapy for Sugar Addiction
My private London hypnotherapy practice was founded in 2003. I have been awarded the Senior Qualification of Hypnotherapy Practice (SQHP) from the General Hypnotherapy Standards Council (GHSC) and the HPD from the National Council for Hypnotherapy (NCH).
For more information on how my sugar addiction hypnotherapy programme could help you overcome your addiction to sugar, get in touch. Together, we can come up with a plan to help you move forward.
Contact me today to book a session
FAQs
Can hypnotherapy really help with sugar addiction?
Yes, hypnotherapy for sugar addiction helps many people reduce cravings and feel more in control around food. Sugar often gives a quick emotional boost, so we can end up using it like a coping tool. Through hypnosis, we can gently retrain your brain to break that habit and create a calmer, healthier relationship with food, without relying on willpower alone.
What is sugar addiction hypnosis treatment like?
Each session includes a conversation about your goals, followed by a gentle guided hypnosis. During hypnosis, your mind becomes more open to helpful suggestions, like naturally preferring healthy foods or feeling satisfied without reaching for sugar. My sugar addiction hypnotherapy sessions are designed to be relaxing, supportive, and tailored to you.
How many hypnotherapy sessions will I need to stop sugar cravings?
Everyone’s different, but many clients start noticing changes within a few sessions. For longer-term change, I usually recommend 3 – 6 sessions. If sugar has become a way of managing stress or emotions, we can also work on those deeper triggers, helping you feel more balanced and less reliant on sugar to cope.
Do I have to completely give up sugar for hypnosis to work?
Not at all. This isn’t about strict rules or perfection, it’s about choice and control. If you want to cut back, stop bingeing, or stop craving sugar constantly, hypnotherapy can help you get to a place where you can moderate and reduce the mental noise around sugar. You decide what ‘healthy’ looks like for you.
Why is it so hard to stop eating sugar, even when I know it’s bad for me?
Sugar affects the brain’s reward system, giving a temporary high that makes us want more. Over time, this creates a habit loop that can feel hard to break. Hypnosis works by calming the stress response and helping rewire those old patterns, so it becomes easier to say no.
Can online hypnosis for sugar addiction work as well as in-person?
Absolutely. Online hypnotherapy is just as effective as face-to-face, and many people find it even more relaxing in their own home. I run a London-based sugar addiction clinic, but all sessions are held online via Zoom. All you need is a quiet space, a good internet connection, and an open mind.
What if I eat well most of the time but lose control in the evenings?
This is really common, especially when the brain is tired or you’ve had a stressful day. We can use hypnosis to help break that automatic evening habit, so you feel more in control even when your willpower is low. You’ll learn how to change the pattern before it starts, and support your brain in making better choices.
Is this suitable for emotional eating or bingeing on sugar?
Yes, sugar addiction hypnotherapy is especially helpful for emotional eating. Whether it’s stress, boredom, or low mood triggering the cravings, we’ll work together to find healthier, more supportive ways to feel good.
What My Clients Say


